Privacy policy
1. Who we are
We are SG Finance Ltd, a firm providing mortgage, protection and financial planning services.
Our registered office is: 38 Reynards Rd, Welwyn, AL6 9TP
You can contact us at hello@sgfinance.co.uk or 20289069929.
We take your privacy seriously and are committed to protecting your personal information. This policy explains what data we collect, why we collect it, how we use it, and your rights.
2. The personal information we collect
We collect information in the following ways:
A. Information you give us directly
This includes:
Your name, address, date of birth and contact details
Financial information (income, outgoings, credit history, savings, investments)
Identification documents
Information about your health (for protection advice)
Information about your family or dependants
Any documents you upload or send to us
B. Information we collect through our website
When you visit our website, we may collect:
Your IP address
Browser type and device information
Pages you view and how you use the site
Information you submit through contact forms
We do not use Google Analytics or Meta Pixel.
Our website is hosted by Wix, which automatically sets essential cookies for security and functionality.
For full details, please see our Cookie Policy.
C. Information from third parties
We may receive information from:
Lenders and insurers
Credit reference agencies (with your consent)
VouchedFor (if you use their widget to contact us)
Professional advisers (e.g., solicitors, accountants)
3. Why we collect your information and our lawful bases
We only use your information where we have a lawful basis to do so.
A. Contract
We use your information to:
Provide mortgage, protection or financial advice
Submit applications to lenders or insurers
Carry out suitability assessments
Communicate with you about your advice or application
B. Legal obligation
We must keep certain records to:
Meet FCA regulatory requirements
Prevent fraud and financial crime
Comply with anti‑money laundering rules
C. Legitimate interests
We may use your information to:
Improve our services and website
Respond to enquiries
Maintain internal records
Manage our business operations
We always balance our interests with your rights.
D. Consent
We rely on consent for:
Sending marketing communications
Using non‑essential cookies (managed through your cookie preferences)
You can withdraw consent at any time.
4. Special category and health information
If we provide protection advice, we may need to collect health information.
We only process this with your explicit consent and only for the purpose of arranging insurance.
5. Who we share your information with
We may share your information with:
Mortgage lenders
Insurance providers
Compliance and regulatory support firms
IT and website hosting providers (including Wix)
Professional advisers (e.g., solicitors, accountants)
VouchedFor, if you contact us through their widget
We never sell your data.
6. International transfers
Our website is hosted by Wix, which may store or process data in:
Israel (which has an adequacy decision from the UK)
The United States (using approved safeguards such as Standard Contractual Clauses and the UK Addendum)
Where data is transferred outside the UK, we ensure appropriate protections are in place.
7. How long we keep your information
We retain your information for the periods required by law and regulation, and only for as long as they are needed for the purposes for which they were collected.
8. Your rights
You have the right to:
Access your information
Correct inaccurate information
Request deletion (in certain circumstances)
Restrict or object to processing
Request a copy of your data in a portable format
Withdraw consent at any time
To exercise your rights, contact us at hello@sgfinance.co.uk.
9. Marketing
We will only send you marketing communications if:
You have given us consent, or
You are an existing client and the communication is relevant to services we already provide
You can unsubscribe at any time by contacting us.
10. Cookies
Our website uses cookies to function properly and to improve your experience.
We only use non‑essential cookies with your consent.
For full details, please see our Cookie Policy.
11. How to complain
If you have concerns about how we handle your data, please contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO) www.ico.org.uk
12. Contact us
If you have any questions about this policy or your data, please contact:
Data Protection Lead
SG Finance Ltd
Email: simon@sgfinance.co.uk
Phone: 02089069929